Superior care
Gentle yet extremely effective shampoo contains extracts of henna, turmeric, caffeine and biotin, which inhibit oxidative stress on hair follicles, maintaining the vitality of the scalp and the health of the hair follicles. It works to block DHT and its negative effects. Due to its light composition, it increases the hair’s flexibility, volume and density. It is intended for both men and women and is suitable for daily use.
Aside from its useful properties, it also has a very pleasant smell.
All The Royal Affair hair care products have a fresh, clean and delicate scent.
Pure ingredients
We prioritise the quality of our products, therefore the shampoo does not contain SLES (Sodium Laureth Sulfate) and SLS (Sodium Lauryl Sulfate), parabens, mineral oils, harsh chemicals and other damaging ingredients.
Ideal pH level
The shampoo has a pH level of 5.5. This is important because an optimal pH level helps protect the hair from bacteria and fungi by sealing the hair cuticle, which in turn helps retain moisture and natural oil in the hair. Maintaining a healthy pH level helps the hair maintain its natural elasticity and porosity.
All The Royal Affair products are developed and designed in Slovenia and manufactured in the EU.
Ingredients
INCI:
Aqua/Water, Cocamidopropyl Betaine, Coco Glucoside, Ammonium Lauryl Sulfate, Panthenol, Glycerin, Sodium Cocoamphoacetate, Lauryl Glucoside, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Lawsonia Inermis (Henna) Leaf Extract, Curcuma Longa (Curcuma) Root Extract, Sodium Benzoate, Caffeine, Guar Hydroxypropyltrimonium Chloride, Biotin, Citric Acid, Parfum/ Fragrance, Benzyl Salicylate, Linalool, Citronellol, Hexyl Cinnamal.
What is DHT?
DHT is an androgenic hormone that is present in both men and women. DHT is a derivative of testosterone. One of the most common causes of androgenic genetic hair loss in men is the overproduction of the DHT hormone. The excessive production of this hormone can cause some hair loss or thinning in women as well.
The best way to deal with this is to block the enzyme that produces the hormone-5-alpha reductase. Hair grows all over the body from structures under the skin known as hair follicles, which are essentially tiny capsules, each containing a single hair.
Throughout life, hair follicles are subjected to a growth cycle – first the hair goes through the growth stage, then the growth temporarily stops as the follicle goes into the regression phase, which is then followed by resting stage and finally the hair falls out; later a new cycle begins.
High levels of androgenic hormones, including DHT, can shrink your hair follicles and shorten this cycle, causing hair to grow back thinner and more brittle and fall out faster. DHT can also cause your hair follicles to take longer to grow new hair after the old hair has fallen out.
The composition of the Gentle Cleansing shampoo has been enriched with natural DHT hormone inhibitors such as biotin, caffeine and turmeric.
How to use
Step One
Apply TRA Restorative Hair Mask to dry or slightly damp hair. Leave the mask on the hair for 30-60 minutes. Apply the mask all over the hair. Be careful that the mask does not come into contact with the scalp and hair roots. Then rinse it out not leaving any trace behind.
Step Two
Use the TRA Deep Cleansing Shampoo, apply the shampoo only to the scalp and massage it well into the roots and scalp by going in circular motions. If you want the product to work on your scalp, you need to apply enough pressure. Massage your scalp for 40 to 60 seconds taking your time with every inch of it, then rinse out the shampoo thoroughly.
Step Three
Apply Gentle Cleansing Shampoo to your wet scalp. Again, apply it only to the roots and the scalp, massage it into your roots by going in gentle circular motions for 1 minute, then rinse it out completely. Be careful not to get the shampoo on the ends of the hair, as the soapy water will be enough to clean them once you start rinsing it out.
Step Four
Finish the routine with the application of TRA Moisturising Conditioner. Apply the conditioner to the entire length of the hair. Just be careful that the conditioner does not come into contact with the scalp and the roots of your hair. Leave it on for 3-5 minutes and then rinse it out thoroughly.
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